Identify the €3.7T market gap in private markets infrastructure and why institutional players are ready for change.
Private markets infrastructure is fundamentally broken. While public markets have sophisticated electronic trading, data standards, and workflow automation, private markets remain stuck in a pre-digital era of manual processes, fragmented data, and relationship-dependent deal sourcing.
Institutional participants waste weeks on manual sourcing, unverified counterparties, and fragmented workflows across €300B+ in annual European deal flow. This isn't a minor inefficiency—it's a structural impediment costing the industry billions in lost productivity and missed opportunities.
"90% of inbound deal flow is complete noise. Deals that don't fit our thesis, brokers blasting hundreds of recipients, entrepreneurs with unrealistic expectations. We have three analysts spending half their time just filtering through this mess."
The European private markets ecosystem represents a massive and growing opportunity:
Asset Class | EU+UK+CH AUM | Annual Transaction Volume | Secondary Volume |
---|---|---|---|
Private Equity | €2.6T | €180-220B | €85-95B |
Real Estate | €450B | €80-100B | €15-20B |
Private Credit | €400B | €60-80B | €8-12B |
Infrastructure | €250B | €30-40B | €5-8B |
TOTAL | €3.7T | €350-440B | €113-135B |
Sources: Preqin Global Private Capital Report 2024, INREV European Real Estate Report 2024, Jefferies Secondary Market Review 2024
Average PE fund hold period increased from 4.2 years (2015) to 6.1 years (2024), driving exponential secondary liquidity demand. This extension is caused by:
This creates massive demand for secondary liquidity solutions, as LPs seek to rebalance portfolios and GPs look for continuation vehicles to extend successful investments.
Public market volatility has created allocation imbalances, forcing LPs to rebalance through secondaries at accelerated rates. Specifically:
GP-led secondaries grew from 38% (2020) to 61% (2024) of total secondary volume, requiring entirely new infrastructure paradigms. GP-led transactions include:
These transactions require sophisticated coordination between multiple parties: existing LPs, new investors, advisors, lenders, and management teams. Traditional broker-dealer infrastructure wasn't built for this complexity.
MiFID II, AIFMD reporting requirements, and AMLD5 create demand for auditable transaction records and verified counterparty networks:
Current manual processes struggle to meet these requirements. A structured platform with immutable audit trails and verified participant identities solves multiple compliance challenges simultaneously.
Average time from deal identification to first meeting is 3-6 weeks across manual processes—an intolerable delay in competitive deal environments:
Activity | Time Spent | Cost (€) |
---|---|---|
Deal sourcing | 15-20 hrs/week | €3,000-4,000 |
Counterparty verification | 3-4 weeks | €5,000-10,000 |
NDA negotiation | 1-2 weeks | €1,000-2,000 |
Data room setup | 1-2 weeks | €2,000-3,000 |
Meeting coordination | Multiple days | €500-1,000 |
Total per deal attempt | 40-80 hours | €11,500-20,000 |
For a mid-market PE firm executing 2-4 deals annually but evaluating 50-100 opportunities, this represents €400,000-€800,000 in annual time waste on deal coordination alone.
Despite this massive market and clear pain points, no existing platform provides a complete solution. The market is served by:
Examples: Preqin, PitchBook
Gap: Offer information but no workflow capability
Examples: BrickVest (real estate)
Gap: Don't serve multi-asset institutional investors
Examples: Palico (LP secondaries)
Gap: Miss the broader market opportunity
Examples: Brokers, advisors
Gap: Add cost without solving infrastructure problems
What's missing is infrastructure for trust, structured data, and bilateral workflow—exactly what Deployed provides. We're not competing on data breadth or transaction volume. We're building the verification and coordination layer that enables institutional dealmaking to move from analog to digital.