Business Model
Revenue streams, pricing strategy, and unit economics for achieving profitability.
Monetization Philosophy
Deployed's monetization strategy is designed around two distinct regulatory phases, each unlocking progressively deeper revenue streams as the platform matures and regulatory clarity expands.
Phase 1 (Pre-Regulation): Platform access and usage-based pricing only. No transaction fees, no success-based charges. Focus on building network density and proving product-market fit.
Phase 2 (Post-Regulation): Add transaction-linked fees, data licensing, and enterprise tools once regulatory classification is clear and transaction facilitation is permissible.
Phase 1: Monetization at Launch (Pre-Regulation)
Launch Strategy: Seeding Network Density
At launch, brokers and wealth managers can access the platform and perform all liquidity-related actions for free (uploading listings, managing deal flow).
Why? To seed the platform with high-quality deal flow from day one. Brokers must provide proof of mandate for each listing, ensuring data quality.
Meanwhile, capital deployment actions (browsing listings, sending EOIs, accessing data rooms) require paid access. This creates:
- High-quality supply side (verified deals from brokers)
- High-conviction demand side (only serious buyers pay to engage)
- Immediate network density without marketplace cold-start problem
Revenue Tiers at Launch
| Source | Mechanism | Pricing | Description |
|---|---|---|---|
| Action Packs | Pay-per-action |
€950 / 10 actions €2,850 / 40 actions €8,550 / 150 actions |
Users pay for match unlocks, EOIs, data rooms, analytics |
| Unlimited Subscription | Annual access | €25,650 / year | Unlimited actions, analytics, API, multiple users, data & intelligence |
| Systemic Partner Tier (Real Estate vertical only) |
Annual partnership | €100,000 / year | Invitation-only institutions, unlimited users, special benefits, strategic influence |
| Broker/Wealth Manager Tier | Network seeding | €0 | Free access to capture listings and seed network density. Must provide proof of mandate per deal. |
Launch Monetization — Examples by Tier
1. Action Packs (Pay-Per-Action Model)
Mechanism: Users buy blocks of actions for transactional use. Ideal for low-commitment users or those testing platform value.
Fundless Sponsor
A small sponsor uploads a residential portfolio for sale. They buy the €950 / 10-action pack to unlock investor profiles, send EOIs, and open one data room.
Family Office
A mid-size office looking for value-add hotels buys the €2,850 / 40-action pack. They unlock counterparties, review deal documents, and send EOIs to five developers.
Developer / Boutique Fund
Buys €8,550 / 150-action pack to run multiple projects, invite investors, and monitor analytics.
2. Unlimited Subscription (€25,650/year)
Mechanism: Flat annual fee for unlimited platform access.
Institutional Investor
A Pan-European debt fund managing €800M subscribes to originate joint-venture equity and dispose of non-core assets. Multiple team members use one shared account.
Advisory Group
An investment advisory firm with 6 professionals uses Deployed as its core transaction pipeline, integrating API to CRM.
3. Systemic Partner Tier (€100,000/year)
Mechanism: Invitation-only institutional membership with strategic influence privileges.
Large Pension Fund
Joins as Systemic Partner for Real Estate vertical. Gains cross-vertical previews (Infrastructure, Energy), quarterly intelligence briefings, and board seat on Partner Council.
Top Tier Global Asset Manager
Accepts partnership to co-develop liquidity analytics tools and early AI matching.
4. Broker/Wealth Manager Tier (Free)
Mechanism: Zero-cost participation to seed network with verified listings.
Broker or Wealth Manager
Completes verification, uploads one or more opportunities with proof of mandate. Receives investor interest notifications.
Phase 1 Revenue Model Summary
- Transactional layer (Action Packs): Rapid conversion, immediate cash flow
- Subscription layer: Predictable institutional revenue, high retention
- Systemic layer: Prestige + anchor institutions
- Broker/Wealth Manager layer: Pipeline feeder creating liquidity and analytics depth
Phase 2: Future Monetization (Post-Regulation)
Unlocking Transaction-Linked Revenue
Once regulatory classification permits transaction facilitation, Deployed adds transaction-linked fees, data licensing, and enterprise tools on top of existing platform access pricing.
Regulatory requirement: Clear legal opinion that platform can charge success fees without broker-dealer licensing. Estimated 18-24 months from launch.
What changes: Action-based pricing remains, but we add percentage-based fees on closed transactions, auction facilitation, and data intelligence products.
Expanded Revenue Streams (Post-Regulation)
| Source | Mechanism | Pricing | Description |
|---|---|---|---|
| Broker Platform Fee | % of broker success fee | 10–20% | Charged to brokers closing deals via Deployed |
| Auctions / Liquidity Discovery | Success fee on transaction value | 0.5–2.0% | Paid by asset owner for digital auction execution |
| Unlimited Subscription | Annual subscription | €40,000+ / year | Unlimited actions, API, analytics (price increase from Phase 1) |
| Systemic Partner Tier | Annual institutional membership | €100,000+ / year (per vertical) | Strategic access, cross-vertical privileges, expanded to all asset classes |
| Data Intelligence Suite | Annual licence | €50,000+ / year | Liquidity maps, predictive analytics, vertical intelligence |
| Technology White-Label | Licensing to banks/funds | Custom pricing | Hosting Deployed's infrastructure as private branded instance |
Future Monetization — Examples by Revenue Stream
1. Broker Platform Fee (10–20% of broker success fee)
Mechanism: Deployed charges brokers/wealth managers a percentage of their earned commission for deals closed through the platform.
Boutique Capital Advisor (Spain)
Closes a €40M multifamily portfolio sale; earns €400K success fee. Deployed charges 15% (€60K) as technology and compliance fee.
UK Debt Broker
Sources mezzanine financing for developer via Deployed; earns €150K commission, pays 10% (€15K) fee to Deployed.
2. Auctions / Liquidity Discovery (0.5–2.0% success fee)
Mechanism: Deployed hosts digital auctions or private liquidity events for asset owners; earns a percentage of total transaction value.
Regional Bank (Greece)
Runs a private auction for a €120M NPL-backed asset portfolio through Deployed's infrastructure. Bank pays 1% (€1.2M) success fee.
Infrastructure Fund
Uses Deployed to auction 30% equity stake in a wind farm to global investors; pays 0.75% success fee.
3. Unlimited Subscription (€40,000+/year)
Mechanism: Annual all-access institutional licence for continuous high-volume users (price increased from Phase 1).
Global RE Fund
Pays €40K annual fee to manage multiple asset sales, investor sourcing, and analytics across regions.
PE Advisory Firm
Uses unlimited access for M&A pipeline management across Deployed's asset classes.
4. Systemic Partner Tier (€100,000+/year, per vertical)
Mechanism: Institutional membership for strategic participation and ecosystem influence across multiple asset classes.
Sovereign Investment Entity
Joins as Systemic Partner for Infrastructure vertical, accessing early liquidity signals, AI integration, and private roundtables.
Global Fund-of-Funds
Pays €100K for cross-vertical access (Real Estate + Energy), bespoke analytics, and advisory board participation.
5. Data Intelligence Suite (€50,000+/year)
Mechanism: Annual licence for advanced analytics, liquidity maps, predictive flow, and data exports.
Bank Research Unit
Licences Deployed's Liquidity Intelligence Dashboard to track capital movement trends across EMEA.
VC Fund Expansion Arm
Uses predictive matching data to identify private secondaries opportunities before public signals.
6. Technology White-Label (Custom Pricing)
Mechanism: Licensing Deployed's platform infrastructure to banks, funds, and regional exchanges as private environments.
Middle Eastern Bank
White-labels Deployed to power its internal digital marketplace for asset dispositions under its brand.
European Development Fund
Deploys private version to manage regional real estate and energy projects; pays multi-year license and maintenance.
Phase 2 Revenue Model Summary
- Broker + Auction Fees: Direct monetization from liquidity creation and transaction facilitation
- Subscriptions + Systemic Partnerships: Stable institutional ARR backbone with premium positioning
- Data Intelligence + White-Label: Scalable B2B software layer, high margins
Result: Deployed transforms from a platform into a multi-layer capital infrastructure business with recurring, transactional, and enterprise-grade revenues.
Revenue Projection Assumptions
Phase 1 (Months 0-24) Targets
| Metric | Month 6 | Month 12 | Month 24 |
|---|---|---|---|
| Verified Users | 100 | 250 | 500 |
| Action Pack Buyers | 15 | 40 | 80 |
| Unlimited Subscribers | 3 | 8 | 20 |
| Systemic Partners | 0 | 1 | 3 |
| Monthly Revenue | €20K | €45K | €90K |
Phase 2 (Months 24-36+) Additional Revenue
Once transaction fees activate (estimated Month 24-30 based on regulatory clarity):
- Broker fees: €200K-500K/year (from 5-10 active brokers closing deals)
- Auction fees: €300K-1M/year (2-3 institutional auctions)
- Data Intelligence: €150K-300K/year (3-6 institutional licences)
- White-label: €200K-500K/year (1-2 enterprise clients)
Total Phase 2 potential: €1.5M-2.5M additional annual revenue from transaction and data layers, on top of €1M+ from subscriptions.
Critical Success Factors
For Phase 1 Success:
- Network density: 100+ verified users by Month 6 to enable meaningful matching
- Action pack conversion: 15-20% of active users purchase at least one action pack
- Subscription conversion: 3-5% of action pack users upgrade to unlimited annual
- Broker seeding: 20-30 active brokers providing verified listings by Month 3
For Phase 2 Readiness:
- Regulatory clarity: Legal opinions confirming transaction fee structure in key markets (UK, DE, FR)
- Platform maturity: Proven transaction velocity (50+ successful connections, 10+ closed deals)
- Data infrastructure: Structured data on liquidity patterns, mandate intelligence, price discovery
- Trust signals: Track record of successful introductions builds credibility for transaction facilitation