ATW Events had secured the Lego Shows license but needed a brand that could do everything: work on a billboard in Doha, a pop-up in Jordan, a Ramadan microsite, a social campaign, and physical event signage, sometimes all in the same week. The previous version was too raw to scale.
They needed a design partner who could build a bulletproof system and then move at their speed, which often meant days or hours, not weeks.
We built the Lego Shows identity from the ground up—logo, visual language, illustration style, and a flexible design system that could stretch across any format without breaking.
Then we stayed. For two years, we worked as an extension of the ATW team, delivering whatever was needed: full websites, event branding, games, social assets, seasonal campaigns, physical installations. The system we created meant we could move fast without sacrificing consistency.
Lego Shows grew from a regional event into a recognized brand operating across 8 countries with 250K+ visitors. Every touchpoint, digital and physical, speaks the same visual language. The partnership proved that embedding design thinking into an events business doesn't just make things prettier, it makes scaling possible.
Vivido Method
Vivido Method
Vivido Method
