Perpethua came to us at the earliest stage: a compelling idea for democratizing M&A advisory for Italian SMEs, some investor backing, and interested clients, but no designed product.
The founders knew what they wanted to build: a platform connecting entrepreneurs facing succession challenges with qualified investors and industrial partners. But translating that vision into intuitive flows and professional interfaces that could compete with traditional advisory firms required building everything from zero.
We started with the brand creating a visual identity that communicates trust and professionalism to entrepreneurs making the biggest decisions of their careers.
Then we moved into deep UX work, mapping the complex flows of M&A processes into something users could actually navigate. But design alone wasn't enough. We embedded ourselves with Perpethua's engineering team, building a design system and infrastructure specifically architected for developer handoff. Every component, every flow was designed to be replicated without ambiguity. As the platform evolved, we continued iterating new features, refined flows, always maintaining the bridge between design vision and technical execution.
Perpethua launched with a platform that matched their ambition. The design system we built became the foundation for rapid iteration, letting their team ship new features without design bottlenecks. Today, the platform serves 300+ active investors, has facilitated over €50M in deals, and maintains a >95% client satisfaction rate. What started as an idea is now a funded fintech making news in Italian financial press.
Vivido Method
Vivido Method
Vivido Method
