Mydus came to us with a working product that was failing to connect. The original logo felt generic, the app interface was cluttered, and users were dropping off before discovering the platform's real value. For an FCA-regulated fintech competing in London's crowded market, looking amateur wasn't an option, they needed a brand and experience that built trust while making money management feel effortless.
We started where it matters most: the foundation.
A complete brand identity, logo, color system, visual language, designed to feel secure yet approachable.
Then we mapped every user flow, identifying friction points that were killing retention. The redesigned UX prioritized progressive disclosure: showing users only what they needed, when they needed it. Shared budgets, saving spaces, goal tracking, we made complex features feel intuitive.
Finally, we extended the experience to their landing page, creating a cohesive journey from first click to daily use.
Mydus transformed from a forgettable finance tool into a brand users genuinely trust and enjoy using. The new identity gave them credibility in a competitive market, while the reimagined UX turned casual users into engaged ones.
Vivido Method
Vivido Method
Vivido Method
