The automotive press world has transformed. Journalists compete for exclusive news, influencers need vertical content for TikTok and Reels, and everyone expects instant access to materials on mobile. Ferrero Communication needed a tool that could serve international media events at scale: organizing photos, videos, documents, roadbooks, and private journalist areas, while being fully customizable for different brands and markets.
We designed and developed PET from the ground up as a modular system. Each landing page can be branded and structured for specific events, accessible via QR code or link. Assets are organized by type and available in both horizontal and vertical formats. We built in roadbook integration, PR contact directories, and secure private areas where agencies can upload journalist-specific content like interviews and stand-ups. The system needed to work flawlessly on mobile because that's where journalists live during events.
PET became Ferrero Communication's go-to product for Stellantis and other automotive brands media events. From the Jeep Avenger launch in Malaga to the Alfa Romeo 33 Stradale reveal, the tool has handled international launches with embargo-sensitive materials, multi-day events, and hundreds of journalists. What started as a single project turned into a scalable product line Ferrero continues to sell.
Vivido Method
Vivido Method
Vivido Method
