Deployed

In Review

October 21, 2025
📋 Foundation
Market Opportunity
Strategic Positioning
Core Product Vision
🎯 Strategy
MVP Scope
User Flows
Business Model
⚖️ Operations
Validation Strategy
Risks & Mitigation
📊 Analysis
Key Metrics & Success Criteria
✅ Conclusion
Decision Framework

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Deployed
Core Product Vision
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Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

The Vision

Deployed becomes the neutral infrastructure layer for private markets — where verified institutions discover, evaluate, and connect on opportunities with full control over confidentiality.

What Deployed Actually Is

A Verified Marketplace

Only verified institutions and professionals can access the platform. Trust is the foundation—no anonymous browsing, no unverified interactions.

A Confidentiality Layer

Sellers control what's visible. Redacted listings show metadata only (asset type, location, size). Full details revealed after seller approval.

A Structured Data Platform

Every deal is broken into standardized fields. This enables search, filtering, matching—and future AI integration. We're building infrastructure, not just a listing site.

A Connection Engine

We facilitate introductions, not transactions. Buyers and sellers connect on-platform, then close deals off-platform through traditional channels.

What Success Looks Like (3-5 Years)

10,000+ verified institutional users across Europe (GPs, LPs, family offices, corporates)

€500M-1B in deal flow flowing through the platform quarterly

Industry standard for verification — "Are you on Deployed?" becomes the trust benchmark

Multi-asset coverage — real estate, VC secondaries, PE, infrastructure all represented

AI agent integration — structured data enables autonomous matching and negotiation

Strategic Positioning vs. Competitors

Palico

What they do: LP-GP marketplace, fund secondaries

Gap: No real estate, weak verification, US-focused

StepStone

What they do: Advisory + data platform for LPs

Gap: Not a marketplace, no direct connections

Traditional Brokers

What they do: Manual deal sourcing, high fees

Gap: Slow, expensive, don't scale, no tech

Deployed's Differentiation

Verification-first: No one else makes trust the product. We do.

Confidentiality controls: Redacted mode is unique to Deployed

Multi-asset from day one: Real estate now, expanding to VC/PE later

European-first: Built for EU regulatory environment and networks

Structured data DNA: Built for AI era, not retrofitted

User Experience Principles

Trust First

Every user is verified before they can see anything. No anonymous browsing. No unverified interactions. Trust is the foundation, not an afterthought.

Confidentiality by Default

Users control what they share and when. Redacted listings show only what's necessary. Full details require explicit consent from both parties.

Clarity Over Cleverness

Institutional users value clarity and efficiency. UI is clean, professional, and purpose-built for deal professionals — not consumer-facing fluff.

Structured Data, Not PDFs

Every deal is broken into structured fields. This enables search, filtering, matching — and future AI integration. We're building for the next decade, not the last one.

What We're NOT Building

Social features — No profiles, no messaging for the sake of networking. This isn't LinkedIn.

Transaction execution — Not a payment processor or escrow service (yet). We connect parties; they close deals off-platform.

Retail access — This is institutional infrastructure. No crowdfunding, no retail investors.

Advisory services — No investment advice, no broker-dealer functions. Pure infrastructure play.

Explore your Blueprint

📋 Foundation

Market Opportunity

Understanding the €3.7 trillion European private markets ecosystem and why current infrastructure is fundamentally broken.

📋 Foundation

Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

📋 Foundation

Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.