Core Product Vision
The complete vision for Deployed as the institutional infrastructure layer enabling origination, liquidity, and capital deployment across private markets.
It standardizes the data, identity, and communication rails that underpin origination, liquidity, and product creation across private assets.
What Deployed Actually Is
A Verified Network Layer
Only verified institutions and licensed professionals can access the platform. Every profile, fund, and counterparty is authenticated through institutional-level verification. Trust isn't a feature — it's the protocol.
A Confidentiality Framework
Sellers and sponsors retain full control over what is disclosed and when. Redacted listings display only metadata (asset class, geography, size, and status). Full data and documentation are revealed only through bilateral approval.
A Structured Data Infrastructure
Every deal and entity is captured as structured, interoperable data — not PDFs. This enables search, matching, analytics, and AI automation. Deployed becomes the data backbone for private-market intelligence and liquidity creation.
A Connection and Liquidity Engine
Deployed facilitates verified introductions and structured data exchange between counterparties. Deals close off-platform through traditional legal channels, but liquidity discovery, syndication, and secondary exploration all begin within Deployed.
What Success Looks Like (3–5 Years)
Strategic Positioning vs. Competitors
| Player | What They Do | Gap |
|---|---|---|
| Palico | LP-GP marketplace for fund secondaries | Limited scope, weak verification, focused only on fund stakes |
| StepStone | Advisory and data insights for LPs | Not infrastructure; lacks direct origination or mandate-level intelligence |
| Traditional Brokers | Manual sourcing and introductions | Expensive, slow, non-scalable, dependent on human networks |
Deployed's Differentiation
User Experience Principles
Trust First
Every participant is verified before accessing opportunities. No anonymous browsing, no unverifiable profiles — only institutional-grade identity.
Confidentiality by Default
Users maintain total control over what is shared and when. Redacted visibility ensures exposure only when mutual relevance is confirmed.
Clarity Over Cleverness
Built for professionals. Every element of the interface prioritizes speed, precision, and purpose — no noise, no unnecessary layers.
Structured Data, Not PDFs
All opportunities and mandates are standardized into structured fields, enabling algorithmic matching, filtering, and analytics. Data interoperability powers scale and automation.
What We're Not Building
Social network
No feeds, vanity profiles, or engagement metrics.
Transaction execution
Not a payment or settlement layer. Deployed provides data and intelligence infrastructure, not execution services.
Retail or crowdfunding access
Institutional only — this is global financial infrastructure, not a retail platform.
Advisory or broker-dealer functions
No advice, no intermediating, no regulatory exposure. Pure data and intelligence infrastructure.
Addendum: The Strategic Evolution
Deployed begins as the structured data and origination infrastructure for private markets. As data compounds, AI integration enables:
Mandate-based algorithmic matching
Deals surfaced precisely according to each institution's investment logic, risk profile, and capital constraints.
Autonomous liquidity creation
Identifying and matching secondary opportunities based on real-time portfolio data and investor mandates.
Tailored product generation
Enabling the creation of structured credit, hybrid, and equity instruments engineered for the exact risk-return profiles of participating investors.
Deployed evolves from a data and origination infrastructure into the invisible intelligence layer that powers liquidity, insight, and automated capital formation across the $30 trillion global private-markets ecosystem.