Deployed

In Review

October 21, 2025
📋 Foundation
Market Opportunity
Strategic Positioning
Core Product Vision
🎯 Strategy
MVP Scope
User Flows
Business Model
⚖️ Operations
Validation Strategy
Risks & Mitigation
📊 Analysis
Key Metrics & Success Criteria
✅ Conclusion
Decision Framework
Next Steps

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Deployed
MVP Scope
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6
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MVP Scope

Defining the Minimum Viable Product for the first 1-4 months — what ships in Phase 1 and what waits for Phase 2.

MVP Scope - Deployed

MVP Philosophy

The MVP demonstrates Deployed's core value proposition:

Verified institutional users can originate real-estate opportunities, access liquidity or fundraise through standardized data fields and confidentiality controls.

Everything else — algorithmic matching, multi-asset expansion, and AI integration — follows once the data infrastructure is proven and trusted, in Phase 2.

Phase 1: MVP Launch (Month 1–3)

✅ Must Have (Core MVP)

User Registration & Verification

Institutional onboarding via email + LinkedIn verification, company-registry cross-check, and generation of a basic trust score tied to verified entity data.

Structured Deal Listings (Real Estate Only)

Standardized input form — in-depth deal metrics, data, summaries, pictures, documents and confidentiality level. Listings support Redacted vs Open modes, giving originators full control over visibility during discovery.

Document Upload & Visibility Controls ("Light Data Room")

Originators can upload supporting documents (teasers, IMs, financials, technical files, etc.) and tag them for Pre-EOI or Post-EOI visibility.

Each listing includes an NDA Upload & Gate:

  • The listing owner attaches the NDA they require counterparties to sign.
  • Users submitting an EOI must execute the NDA digitally (upload / confirm).
  • Once approved, Post-EOI files automatically unlock for that counterparty.
Search & Discovery

Structured search and filtering by transaction type, Re subsector, asset type, location, size, and indicative value, with saved searches + email alerts for new relevant listings.

Access Control Workflow

Users submit Expressions of Interest (EOIs); listing owners review, request NDA execution if required, and approve or deny access.

Upon approval, full structured data and gated documents become viewable.

Contextual Exchange Module

Light, deal-specific thread for clarifications or document requests — strictly attached to the listing; not social interaction.

Admin-Led Matching (Manual Intelligence)

During Phase 1, Deployed's internal team manually analyses user mandates and deal metadata to surface relevant matches.

This process validates the future AI-driven mandate-matching logic and refines data-taxonomy requirements.

Won't Have (Explicitly Phase 2)

Automated AI-matching and recommendations
Multi-asset support (in stages: PE, VC, credit, infrastructure)
Potentially: Transaction-execution / settlement functions
Native mobile applications (web-only for MVP)
Advanced analytics and portfolio dashboards

Success Metrics for MVP (4 Months)

150+
active listings
100+
verified users
20+
matches
20%+
weekly active
Validation threshold: If we hit these numbers in 4 months, we've proven product-market fit and can pursue funding for scale.

Development Timeline (3–4 Months)

Month Focus Deliverables
Months 1–2 — Build Core MVP Development Implement authentication and verification workflows; build structured deal-listing architecture with NDA-gated document management; develop search, access-request workflow, admin-led matching
Month 3 — Test & Polish Controlled Beta Testing Deploy MVP to a closed group of ~20 verified institutions. Collect user behaviour data, refine UX, improve data-field structure, and resolve bugs or performance issues.
Month 4 — Launch & Learn Private Beta Rollout Expand to ~100 verified users globally. Monitor engagement and mandate-matching, gather structured feedback, iterate rapidly, and prepare data models for AI-driven matching in Phase 2.

Explore your Blueprint

📋 Foundation

Market Opportunity

As private markets surge toward $30 trillion AUM, the greatest bottleneck isn't capital — it's infrastructure.

📋 Foundation

Strategic Positioning

Defining Deployed as next-generation private markets infrastructure delivering vetted deal flow, precise intelligence and discreet liquidity for top-tier institutional allocators.

📋 Foundation

Core Product Vision

The complete vision for Deployed as the institutional infrastructure layer enabling origination, liquidity, and capital deployment across private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 1-4 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.

✅ Conclusion

Next Steps

A concrete action plan for the next 30, 60, and 90 days to get started.