Deployed

In Review

October 21, 2025
📋 Foundation
Market Opportunity
Strategic Positioning
Core Product Vision
🎯 Strategy
MVP Scope
User Flows
Business Model
⚖️ Operations
Validation Strategy
Risks & Mitigation
📊 Analysis
Key Metrics & Success Criteria
✅ Conclusion
Decision Framework

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Deployed
MVP Scope
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6
Min

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

MVP Philosophy

The MVP proves the core value proposition: verified institutions can discover and connect on real estate opportunities with full confidentiality control. Everything else is Phase 2.

Month 1: Validation (No Code)

Customer Interviews

30 interviews with target users to validate problem and willingness to pay

Landing Page + Waitlist

Simple page explaining value prop, collect 100+ signups

Competitive Analysis

Deep dive into Palico, StepStone, traditional brokers

Phase 1: MVP Launch (Month 2-4)

✓ Must Have (Core MVP)

User Registration & Verification

Email + LinkedIn verification, company check, basic trust score

Deal Listings (Real Estate Only)

Structured form: type, location, size, price. Redacted vs Open mode

Search & Discovery

Filter by type, location, price. Saved searches with alerts

Access Request Workflow

Request access, seller approves/denies, details revealed

Basic Messaging

Deal-specific messaging between buyer and seller

✗ Won't Have (Explicitly Phase 2)

AI-powered matching & recommendations

Multi-asset class support (VC, PE, infrastructure)

Transaction execution (payment, escrow)

Mobile apps (web-only for MVP)

Advanced analytics dashboard

Success Metrics for MVP (6 Months)

100+

verified users

50+

active listings

10+

connections

25%+

weekly active

Validation threshold: If we hit these numbers in 6 months, we've proven product-market fit and can pursue funding for scale.

Development Timeline

Month 1: Validation

Interviews, landing page, competitive analysis (no code)

Month 2-3: Build

Core MVP development: auth, listings, search, access requests

Month 4: Test & Polish

User testing with 20 beta users, bug fixes, refinements

Month 5-6: Launch & Learn

Private beta with 50 users, gather feedback, iterate quickly

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📋 Foundation

Market Opportunity

Understanding the €3.7 trillion European private markets ecosystem and why current infrastructure is fundamentally broken.

📋 Foundation

Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

📋 Foundation

Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.