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User Flows

Step-by-step user journeys for the three primary user types โ€” sellers, buyers, and administrators.

User Flows Overview

These flows represent the happy path โ€” the ideal journey for each user type. Edge cases and error handling are documented separately in the technical spec.

Flow 1: Seller Journey (Listing a Deal)

Step 1: Sign Up & Verify

  • User arrives at landing page โ†’ clicks "Sign Up"
  • Enters email, creates password, accepts terms
  • Email verification link sent โ†’ user confirms
  • Completes profile: company, role, LinkedIn URL
  • Submits for Basic verification (instant approval if LinkedIn checks out)

Step 2: Create Listing

  • Dashboard โ†’ "Create New Listing" button
  • Structured form: Asset Type, Location, Size, Price Range, Description
  • Upload documents (IM, financials, photos)
  • Choose visibility: Redacted (metadata only) or Open (full details)
  • Preview listing โ†’ Submit

Step 3: Manage Incoming Requests

  • Receives notification: "User X requested access to [Listing Name]"
  • Reviews requester profile (verification level, company, past activity)
  • Approves or denies with optional message
  • If approved: full listing details revealed to buyer
  • Seller and buyer can now message directly about this deal

Step 4: Close Deal (Off-Platform)

  • Seller and buyer exchange information via messaging
  • Move to email, calls, meetings for formal negotiations
  • Deal closes outside Deployed (no transaction execution in MVP)
  • Seller marks listing as "Sold" or "Withdrawn"

Flow 2: Buyer Journey (Finding a Deal)

Step 1: Sign Up & Verify

Same as seller flow โ€” all users must verify before accessing any content

Step 2: Browse & Filter

  • Dashboard shows all active listings (redacted view by default)
  • Apply filters: Asset Type, Location, Price Range, Deal Type
  • Sort by: Date Posted, Price, Location
  • Save search criteria for future alerts

Step 3: Request Access

  • Finds interesting listing โ†’ clicks "Request Access"
  • Writes brief introduction message (optional but recommended)
  • Submits request โ†’ seller notified
  • Buyer receives email when seller responds (approved/denied)

Step 4: Review Full Details

  • If approved: full listing revealed (description, financials, documents)
  • Download attachments (IM, photos, data room link)
  • Message seller with questions or to schedule call
  • Save listing to personal deal pipeline for tracking

Step 5: Proceed Off-Platform

  • Exchange contact information with seller
  • Move to email, video calls, in-person meetings
  • Conduct due diligence and negotiate terms
  • Close deal outside Deployed (MVP has no transaction features)

Flow 3: Admin Journey (Platform Moderation)

Daily: Verification Queue
  • Review pending Enhanced verification requests
  • Check company registration, LinkedIn profiles, professional credentials
  • Approve, deny, or request additional documentation
  • Average processing time: 24-48 hours
Weekly: Content Moderation
  • Review flagged listings for policy violations
  • Check for duplicate listings, spam, or inappropriate content
  • Contact users to resolve issues before removing content
  • Update trust scores based on user behavior
Monthly: Analytics & Health Check
  • Review platform metrics (new users, active listings, successful connections)
  • Identify inactive users and re-engagement opportunities
  • Generate reports for stakeholders
  • Plan feature improvements based on user feedback

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