Deployed

In Review

October 21, 2025
📋 Foundation
Market Opportunity
Strategic Positioning
Core Product Vision
🎯 Strategy
MVP Scope
User Flows
Business Model
⚖️ Operations
Validation Strategy
Risks & Mitigation
📊 Analysis
Key Metrics & Success Criteria
✅ Conclusion
Decision Framework

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Deployed
Key Metrics & Success Criteria
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Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

Metrics Philosophy

Track only what matters. Focus on leading indicators (user engagement, activation rate) over lagging indicators (revenue). Different metrics matter at different stages.

North Star Metric

The One Metric That Matters

Successful Connections

Defined as: Seller approves buyer's access request → both parties exchange messages → deal progresses to next stage

Why this metric: It captures the entire value chain — quality listings, engaged buyers, working access control, and actual utility. If this number grows, everything else follows.

Stage 1: Pre-Launch Metrics (Month 0-6)

Waitlist Signups

100+

target

Validates demand before building

User Interviews

30

completed

Deep understanding of user needs

Problem Validation

70%+

agreement

Confirm pain points are real

What good looks like: 100+ waitlist signups, 70%+ of interviewees validate problem, 10+ say they'd pay €99/month

Stage 2: Private Beta Metrics (Month 6-10)

Weekly Active Users

30%+

of total

Engagement threshold for retention

Listings Created

50+

active

Supply side activation

Access Requests

50%+

approval

Quality of buyer-seller matches

Connections (North Star)

10+

successful

Core value delivery

What good looks like: 30%+ weekly active, 50+ listings, 50%+ access approval rate, 10+ successful connections, NPS > 40

Stage 3: Public Launch & Growth (Month 10-18)

Total Verified Users

500+

by Month 12

Network scale threshold

Paid Conversion

10%+

free→paid

Monetization validation

Monthly Recurring Revenue

€5K+

MRR

50 Pro users @ €99/mo

Connections (North Star)

50+

cumulative

Product-market fit signal

What good looks like: 500+ users, 200+ active listings, 10% paid conversion (50 Pro users), €5K MRR, 50+ successful connections, NPS > 50

Weekly Dashboard (What to Track)

New users this week (target: 10+ after Month 10)

Weekly active users / Total users (target: 25-30%)

New listings created (target: 5+ per week after Month 8)

Access requests sent & approval rate (target: 50%+ approval)

Successful connections (target: 1-2 per week after Month 10)

MRR & conversion rate (track monthly, target: 10% free→paid)

NPS score (quarterly survey, target: 40+ in beta, 50+ after launch)

Explore your Blueprint

📋 Foundation

Market Opportunity

Understanding the €3.7 trillion European private markets ecosystem and why current infrastructure is fundamentally broken.

📋 Foundation

Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

📋 Foundation

Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.