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4
Min
Next Steps
A concrete action plan for the next 30, 60, and 90 days to get started.
Decision Framework Philosophy
Building Deployed involves balancing precision and speed. Every milestone must be justified by measurable traction, verified trust, and compounding liquidity signals — not just activity. This framework defines exactly when to start, launch, scale, pivot, or stop.
≥ 15 users express intent to pay for verified access
Clear competitive differentiation vs. incumbents (trust + confidentiality)
Founder able to dedicate ≥ 50 hours/week for 6 months
❌ Red Light (NO-GO) Criteria
< 50 waitlist signups after Week 3
< 50% of interviewees validate the problem
No paying intent — market perceives product as "nice to have"
Incumbents already solving the same problem effectively
Decision Point 2: Launch Private Beta
Timing: After MVP Development (≈ Week 7–8)
✅ Green Light (GO) Criteria
All core flows operational (verification, listings, EOI, NDA gating, messaging)
No critical bugs or security vulnerabilities
≥ 50 verified users ready for onboarding
≥ 20–30 sellers with real listings prepared to go live
Support system ready (dedicated founder hours or pilot success team)
⚠ Yellow Light (DELAY)
Persistent bugs or data-flow issues
< 30 beta-ready users or < 10 sellers with listings
Verification or NDA systems not yet stable
→ Action: Delay launch 2–3 weeks to fix core friction and complete seed supply.
Decision Point 3: Scale, Pivot, or Pause
Timing: After 6–9 Months (end of Private Beta Expansion → Flywheel Validation)
✅ SCALE (Institutional Product–Market Fit Achieved)
≥ 150 total verified users (≥ 30% weekly active)
≥ 25 successful connections (North Star metric)
≥ 25% paid user ratio (Action Packs or Subscriptions)
≥ NPS 50+, organic referrals appearing
≥ 30% of listings uploaded unprompted
≥ 10 DIAP partners actively introducing clients
→ Action: Raise seed or bridge funding, expand team (support + BD), and begin regulated rollout (FCA / ADGM). Start Systemic Partner outreach (target 1–2 signed by Month 12).
⚠ PIVOT (Traction But Not PMF Yet)
Users verified and active, but conversion < 10%
High supply, weak allocator engagement (or vice versa)
Brokers rely on manual prompting to list
NPS 35–50 (users find value but not advocacy level)
Strong performance within one vertical (e.g., developers or brokers) but weak cross-side usage
→ Action: Double down on strongest performing user group or vertical. Simplify onboarding, enhance liquidity analytics, and retest pricing. Reassess messaging to focus on institutional liquidity pain, not feature set.
❌ STOP (No Path Forward)
< 25 verified users after 6 months
< 10 successful connections total
< 5% free-to-paid conversion despite iterations
NPS < 35, recurring feedback that value proposition unclear
Sustained founder exhaustion or lack of capital runway
→ Action: Close beta gracefully, preserve structured data, and assess whether to reposition technology (e.g., white-label infrastructure) or move to next venture.
Decision Point 4: Scale Systemically
Timing: After Public Launch & Growth (≈ Month 12–15)
✅ Green Light Criteria
≥ 500 verified institutional users
≥ 300 active listings
≥ 100 cumulative successful connections
≥ €10,000+ monthly total revenue (≥ €5,000 recurring)
≥ 1–2 Systemic Partner sign-ups
Brokers upload ≥ 30% of listings organically
→ Action: Initiate Pan-European regulated expansion, hire regional leads, and prepare for cross-vertical integration (energy, infrastructure, PE). Convert Deployed from single-vertical product to multi-asset institutional infrastructure.
