Deployed

In Review

October 21, 2025
📋 Foundation
Market Opportunity
Strategic Positioning
Core Product Vision
🎯 Strategy
MVP Scope
User Flows
Business Model
⚖️ Operations
Validation Strategy
Risks & Mitigation
📊 Analysis
Key Metrics & Success Criteria
✅ Conclusion
Decision Framework

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Decision Framework
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Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.

Decision Framework Philosophy

Building a startup requires hundreds of decisions. This framework provides clear criteria for the most important ones: when to start, when to pivot, and when to stop.

Decision Point 1: Start Development?

Timing: After Pre-Development Validation (Month 1)

✓ Green Light Criteria (GO)

100+ waitlist signups from target audience

70%+ of interviews validate the problem

10+ people say they'd pay €99/month

Clear competitive differentiation identified

Founder has 20+ hours/week to commit for 6 months

✗ Red Light Criteria (NO-GO)

Fewer than 50 waitlist signups after Month 1

Less than 50% of interviewees validate the problem

No one willing to pay — everyone wants it free

Incumbent competitors already solving the problem well

Decision Point 2: Launch Private Beta?

Timing: After MVP Development (Month 4-5)

✓ Green Light Criteria (GO)

All core features working (auth, listings, access requests, messaging)

No critical bugs in testing

50+ qualified users ready to join beta

20-30 sellers with real listings ready to go live

Support system in place (email or dedicated support hours)

⚠ Yellow Light (DELAY)

Major bugs still present — fix before launch

Fewer than 30 beta users ready — keep recruiting

Fewer than 10 sellers with listings — seed supply first

Decision Point 3: Scale or Pivot?

Timing: After 6 Months (Month 6)

✓ SCALE (Product-Market Fit Achieved)

100+ total users, 50+ active listings

10%+ free-to-paid conversion rate

10+ successful connections, organic growth via word-of-mouth

NPS > 50, users saying "can't live without it"

→ Action: Raise funding, hire team, expand to new geographies/asset classes

⚠ PIVOT (Traction But Not PMF)

Users engaged but not paying (conversion < 5%)

Strong buyer side, weak seller side (or vice versa)

One feature/segment working well, others not

→ Action: Analyze what's working, double down on that segment/feature, cut what's not

✗ STOP (No Path Forward)

Fewer than 50 users after 6 months

Less than 3% conversion to paid consistently

High churn, users don't come back after first visit

Founder burnout, no path to sustainability

→ Action: Gracefully shut down, learn from the experience, move to next opportunity

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📋 Foundation

Market Opportunity

Understanding the €3.7 trillion European private markets ecosystem and why current infrastructure is fundamentally broken.

📋 Foundation

Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

📋 Foundation

Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.