No Central Marketplace

Unlike public markets with Bloomberg, Refinitiv, or stock exchanges, private markets have no universal platform for deal discovery. Opportunities are scattered across personal networks, email chains, and closed WhatsApp groups.

Trust Is Everything, But Hard to Verify

In a world where a single bad actor can cost millions, institutions are paralyzed by verification anxiety. They only work with people they know personally or through trusted referrals. This creates artificial barriers to deal flow.

Confidentiality Kills Visibility

Sellers can't publicly list deals without revealing sensitive information. Buyers can't discover opportunities without already knowing they exist. The result: massive information asymmetry.

Inefficient Intermediation

Brokers, advisors, and placement agents exist to bridge these gaps — but they're expensive, slow, and don't scale. They add weeks or months to every transaction and take significant cuts.

Deal professionals spend 40-60% of their time on sourcing and initial screening — work that could be automated with better infrastructure

On a €10M real estate deal, intermediaries can charge €50-150K in fees. Direct connections could eliminate or reduce these costs significantly

The biggest cost is invisible: deals that never happen because the right buyer and seller never found each other in the first place

General Partners (GPs)

Managing PE/VC funds, real estate portfolios

Pain: Need constant deal flow but rely on networks that don't scale. Want to sell assets discreetly when market timing is right.

Limited Partners (LPs)

Institutional investors, pension funds, endowments

Pain: Looking for co-investment opportunities, secondary stakes, or direct deals. Struggle to find quality dealflow outside of existing GP relationships.

Family Offices

High-net-worth individuals, private wealth managers

Pain: Want access to institutional-quality deals but lack the networks of large LPs. Need trusted counterparties and quality curation.

Corporate Development Teams

M&A teams at mid-large corporations

Pain: Tasked with finding acquisition targets or strategic investments. Rely on bankers who charge enormous fees for introduction.

Private markets are exploding. AUM in Europe has grown 12% CAGR over the past decade. More money = more deals = more need for infrastructure.

Verification tech is mature. APIs for LinkedIn verification, company registries, AML/KYC providers — we can build trust at scale now.

Generational shift. Younger deal professionals (30-45) are digital-native and frustrated with the status quo. They're ready for modern tools.

COVID accelerated digital adoption. Remote work normalized virtual deal-making. The stigma of "online deal platforms" is fading.

AI is coming. Structured data today enables AI matching tomorrow. The platform that owns the data wins the next decade.