Vivido

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Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

Validation Philosophy

Don't build in isolation. Validate demand, test assumptions, and gather feedback at every stage — before, during, and after development. Fail fast, iterate quickly.

1

Phase 1: Pre-Development Validation (Month 1)

Customer Interviews (Target: 30 interviews)

Who: GPs, LPs, family office managers, real estate fund managers

Questions:

How do you currently find deal opportunities?
What's most frustrating about the current process?
How much time do you spend per week on deal sourcing?
What stops you from sharing deals publicly?
Would you pay €99/month for a solution? Why or why not?

Success metric: 70%+ say they have this problem and would consider a solution

Landing Page Test

Build a simple landing page explaining the value proposition. Drive traffic via:

LinkedIn posts in private markets groups
Direct outreach to 200 targeted professionals
Google Ads (€1,000 budget)

Success metric: 5%+ conversion to waitlist (100+ signups from 2,000 visitors)

Deep Competitor Analysis

Sign up for Palico, StepStone, and other platforms. Document:

User onboarding flow
Verification process (if any)
Search and discovery UX
What works, what doesn't
Pricing and positioning

Success metric: Identify 3+ clear differentiators where Deployed is meaningfully better

2

Phase 2: During Development (Month 2-4)

Design Mockup Testing (Month 2)

Show clickable Figma prototypes to 15-20 potential users. Test:

Registration and verification flow
Listing creation process
Search and filtering UI
Access request workflow

Success metric: 80%+ can complete core tasks without confusion

MVP Testing with Early Users (Month 4)

Invite 20 trusted users (mix of potential buyers and sellers). Ask them to:

Create accounts and complete verification
List 2-3 deals (can be fake/test deals)
Browse and request access to each other's listings
Report bugs and friction points

Success metric: All core flows work without critical bugs. 8/10 would recommend to colleagues.

3

Phase 3: Post-Launch (Month 5-6)

Private Beta with 50 Users

Invite 50 carefully selected users (25 buyers, 25 sellers) from waitlist. Criteria:

Active deal professionals with real listings
Mix of GPs, LPs, family offices
Geographic diversity (UK, DE, FR, IT, ES)

Track: Weekly active users, listings created, access requests, time to first connection

Success metric: 25%+ weekly active rate, 10+ successful connections made, NPS > 40

Continuous Feedback Loop

Monthly NPS surveys: "How likely are you to recommend Deployed?" (0-10)
Weekly user interviews: 3-5 power users to understand what's working/not working
Feature voting: Let users vote on roadmap priorities
Usage analytics: Track drop-off points, feature adoption, time to value

Kill Criteria (When to Stop)

If any of these happen, seriously reconsider the project:

Pre-launch: Fewer than 50 waitlist signups after Month 1

Beta phase: Less than 15% weekly active users after 2 months

Post-launch: Less than 5% free-to-paid conversion after 6 months

User feedback: Consistent negative feedback on core value prop (verification or confidentiality)

Explore your Blueprint

📋 Foundation

Market Opportunity

Understanding the €3.7 trillion European private markets ecosystem and why current infrastructure is fundamentally broken.

📋 Foundation

Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

📋 Foundation

Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.