Deployed

In Review

October 21, 2025
📋 Foundation
Market Opportunity
Strategic Positioning
Core Product Vision
🎯 Strategy
MVP Scope
User Flows
Business Model
⚖️ Operations
Validation Strategy
Risks & Mitigation
📊 Analysis
Key Metrics & Success Criteria
✅ Conclusion
Decision Framework

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Deployed
Strategic Positioning
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Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

What Deployed Actually Is

Not a marketplace chasing listing volume.

Infrastructure for private markets trust and workflow.

This Distinction Is Critical

Traditional Marketplaces
  • Optimize for transaction volume
  • Accept unverified users
  • Public visibility (everyone sees everything)
  • Race to the bottom on quality
Deployed's Model
  • Optimize for data structure & verification rigor
  • Vetted access only (quality over quantity)
  • Confidentiality by default (redacted-first)
  • Premium positioning

The Three Pillars

1
Verification Layer

Know who you're dealing with before engaging.

  • Multi-step verification process (document + ID + professional credentials)
  • Three-tier system: Basic (instant) → Enhanced (24-48h) → Premium (3-5 days)
  • Trust scoring algorithm (transparent methodology)
  • No unverified user activity
2
Confidentiality Controls

Users control information disclosure at every step.

  • Redacted listings (metadata only) vs. open listings (full details)
  • Access request workflow with bilateral consent
  • No information flows without explicit permission
  • Deal-by-deal visibility controls
3
Structured Data Architecture

Built for humans today, AI agents tomorrow.

  • JSON-LD schema for all data fields
  • Machine-readable from day one
  • API-first architecture
  • Enables future AI agent participation

Why Competitors Can't Respond Quickly

Platform Limitation Why They Won't Pivot
Palico Fund stakes only, legacy codebase Built 2013-2015, subscription model conflicts
Setter Unverified users, trust issues Trust problems built into DNA
BrickVest Real estate only, retail positioning Asset-specific, small TAM
StepStone Data only, no transactions Business model cannibalization risk
Preqin Information platform Cultural resistance to marketplace model

Your Window: 18-24 months before any incumbent could build a competitive offering, assuming they start today and commit resources. Most won't, due to business model conflicts and technical debt.

Competitive Moat

Short-term (0-18 months)

  • Speed to market (first mover in this specific positioning)
  • Product design (institutional-grade UX)
  • Verification rigor (competitors can't retrofit trust)

Medium-term (18-36 months)

  • Network effects (verified user base = quality compounds)
  • Data moat (structured transaction history no one else has)
  • Brand positioning (premium institutional infrastructure)

Long-term (36+ months)

  • AI integration layer (structured data enables agent participation)
  • Multi-asset expansion (real estate → VC → PE → infrastructure)
  • Transaction facilitation (regulatory clarity enables revenue expansion)

Explore your Blueprint

📋 Foundation

Market Opportunity

Understanding the €3.7 trillion European private markets ecosystem and why current infrastructure is fundamentally broken.

📋 Foundation

Strategic Positioning

Defining Deployed as infrastructure for private markets trust and workflow, not just another marketplace.

📋 Foundation

Core Product Vision

The complete vision for Deployed as a neutral infrastructure layer that enables trust, confidentiality, and structured data exchange in private markets.

🎯 Strategy

MVP Scope

Defining the Minimum Viable Product for the first 3-6 months — what ships in Phase 1 and what waits for Phase 2.

🎯 Strategy

User Flows

Step-by-step user journeys for the three primary user types — sellers, buyers, and administrators.

🎯 Strategy

Business Model

Revenue streams, pricing strategy, and unit economics for achieving profitability.

⚖️ Operations

Validation Strategy

How to validate product-market fit before committing to full-scale development — pilot programs, user interviews, and early feedback loops.

⚖️ Operations

Risks & Mitigation

Identifying the biggest risks to success and concrete strategies to mitigate each one.

📊 Analysis

Key Metrics & Success Criteria

The specific metrics to track at each stage, what "good" looks like, and when to pivot or double down.

✅ Conclusion

Decision Framework

A structured framework for making go/no-go decisions at key milestones throughout the journey.